Aspect-aware Point-of-Interest Recommendation with Geo-Social Influence

Q. Guo, Zhu Sun, Jie Zhang, Qi Chen, Y. Theng
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引用次数: 17

Abstract

The large volume of data available in location-based social networks (LBSNs) enables Point-of-Interest (POI) recommendation services. On another hand, the heterogeneous information (e.g., user check-in records, geographical features of POIs, social network and user reviews) imposes great challenges on effective POI recommendation. In this paper, we focus on leveraging such rich information in an integrated manner to improve POI recommendation performance. We exploit not only the geographical and social information, but also aspects extracted from user reviews to better model users' preferences. More specifically, to fully utilize various types of information, we construct a novel heterogeneous graph, Aspect-aware Geo-Social influence Graph (AGSG), by fusing various relations among the three types of nodes, i.e., users, POIs and aspects. The personalized POI recommendation task is then transformed as a graph node ranking problem in AGSG. We design a graph-based recommendation algorithm based on both personalized PageRank (PPR) and meta paths, to fully exploit the heterogeneous graph structure as well as to capture the semantic relations among the various nodes. Experiments on three real-world datasets show that our proposed approach outperforms the state-of-art methods.
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具有地缘社会影响的方面意识的兴趣点推荐
基于位置的社交网络(LBSNs)中可用的大量数据支持兴趣点(POI)推荐服务。另一方面,用户签到记录、POI地理特征、社交网络和用户评论等异构信息对POI的有效推荐提出了很大的挑战。在本文中,我们专注于以一种集成的方式利用这些丰富的信息来提高POI推荐性能。我们不仅利用地理和社会信息,还利用从用户评论中提取的方面来更好地建模用户的偏好。更具体地说,为了充分利用各种类型的信息,我们通过融合用户、poi和方面这三类节点之间的各种关系,构建了一种新的异构图——面向方面的地理社会影响图(Aspect-aware Geo-Social influence graph, AGSG)。然后将个性化POI推荐任务转化为AGSG中的图节点排序问题。我们设计了一种基于个性化PageRank (PPR)和元路径的基于图的推荐算法,以充分利用异构图结构,并捕获各节点之间的语义关系。在三个真实数据集上的实验表明,我们提出的方法优于最先进的方法。
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