New possibilities for knowledge discovery in telecommunication companies

Abstract

Using knowledge discovery techniques in telecommunication companies has already become an established practice, mostly for segmentation and prediction of customers that will leave the provider. This work demonstrates on data from a regional telecommunication provider how knowledge discovery techniques can be used to create a model that will predict which customers will cease paying their bills. Three different phases of the project are discussed: modelling, analysis and model evaluation. This work shows that knowledge discovery techniques can be successfully used for additional company-specific purposes.