Gazteen jarrera ikus-entzunezko edukiekin, nola telebistan hala Interneten

Abstract

This article examines the different forms of consumption and interaction that young people employ with television and online video content. The aim of this study is to know whether audience behaviour changes depending on the type of medium. The study presents the most significant statistical results of a survey of 475 young students conducted at Mondragon University. After carrying out a factorial analysis and two multiple generalized linear regressions, our results show that it is statistically impossible to describe audience attitude as a dichotomy between passive television viewers and active internet users.