{"title":"Relationship Marketing sebagai Upaya untuk Mempertahankan Loyalitas Pelanggan:","authors":"Farah Chalida Hanoum, Yanti Hasbian Setiawati","doi":"10.47467/ALKHARAJ.V3I2.309","DOIUrl":null,"url":null,"abstract":"Relationship marketing establishing, developing and maintaining succesful relational exchanges constitutes a major shift in marketing theory and practice. Relationship marketing refer to all marketing activities directed toward establishing, developing and maintaining succesful relational exchanges. \n ","PeriodicalId":286012,"journal":{"name":"Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah","volume":"118 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.47467/ALKHARAJ.V3I2.309","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Relationship marketing establishing, developing and maintaining succesful relational exchanges constitutes a major shift in marketing theory and practice. Relationship marketing refer to all marketing activities directed toward establishing, developing and maintaining succesful relational exchanges.