The changing CSR - evolving language, metrics and mission

Charles M. Proian
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Abstract

As the “moral ID-Card” of an organization, the Corporate Social Responsibility report is maturing and stands today as one of its key standard documents. Much has changed about it. Its mission, language, dimensions, images, metrics, drivers, all bear witness to how the CSR is moving to reflect not only the evolving value set of the organization but also that of its audience, namely society as a whole. Today's society is sending messages to governments and business organizations about its widening expectations regarding social responsibility. The CSR is one of the echoes by which an institution, private or public, can provide a response about what it is doing in the social transformation journey, but is must be carefully crafted to be and to remain audible, right down to the themes addressed. The CSR must continue evolving if it is to have a future role in the dialog between organizations and their audiences.
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不断变化的企业社会责任——不断发展的语言、指标和使命
企业社会责任报告作为企业的“道德身份证”,日趋成熟,已成为企业的重要标准文件之一。它已经发生了很大的变化。它的使命、语言、维度、形象、指标、驱动因素,都见证了企业社会责任如何不仅反映了组织的不断变化的价值观,也反映了其受众(即整个社会)的价值观。当今社会正在向政府和商业组织发出信息,表明其对社会责任的期望越来越高。企业社会责任是一种回声,一个机构,无论是私人的还是公共的,都可以对它在社会转型过程中所做的事情做出回应,但它必须精心设计,以保持可听性,直到所涉及的主题。如果企业社会责任要在未来的组织和受众之间的对话中发挥作用,它就必须继续发展。
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