An Evolutionary Game Model of Online-food Safety Regulation

Abstract

Because of the particularity of the trade between the online-food seller and the third-party network platform, the responsibility in the supervision process is not clear, and the gains and losses of their respective interests are difficult to guarantee the online-food safety. In view of the online-food security, the game relationship between the supervision department, the third-party network platform and the online store is studied from the point of view of evolutionary game strategy, and the game equilibrium and the game strategy under different circumstances are analyzed. The results show that the third-party network platform should be fully played in the online-food security supervision process, and the food safety supervision of the third-party network platform and the regulatory agency should be well coordinated, so as to provide theoretical basis and methods for improving the efficiency of supervision.