17. A multimodal perspective on data visualization

Abstract

This chapter discusses the multimodality of data visualizations, that is, how they combine multiple modes of expression, such as written language, photographs, diagrammatic elements, and illustrations, in various printed and digital media. Because the medium in which a data visualization is presented determines the modes of expression available, the chapter shows how different media can be pulled apart for multimodal analysis. The proposed approach is illustrated by analysing static information graphics, non-interactive, and interactive dynamic data visualizations.