Collaborative Destination Management of V4 Countries and Germany During the Covid-19 Pandemic

Abstract

Abstract Tourism destinations need to develop a coordinated approach to the development of new tourism options. One possibility is to strengthen domestic tourism in the own country and to support local hotels and restaurants. However, rebuilding the destination requires a coordinated approach; for instance, collaborations with cross-border regions. Collaborative destination management is an approach to work with partner countries to jointly address the challenges of pandemics by establishing different types of tourism. Recommendations for action are identified from the PESTLE and SWOT analysis to ensure successful collaborative destination management of V4 countries and Germany during the Covid-19 pandemic. These analyses were performed because of brainstorming and the Delphi method with 4 experts from several fields of this study. Therefore, a strategy based on the TOWS Matrix reflects what a new collaborative destination management approach could look like during the current crisis for the Euroregions.