Service quality in the pharmaceutical supply chain: a case study with reference to a major Indian pharmaceutical company

P. Devi, B. S. Rao, B. Shekhar
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Abstract

The pharmaceutical industry is one of the leading industries and an efficient supply chain is required for meeting the huge competition. 100% customer service is required in this sector as it directly effects the health of the people, so service quality plays a very significant role in pharmaceutical supply chain. In this scenario an attempt was made to study the service quality issues at the manufacturer distributor - retailer interface of the pharmaceutical supply chain. Exploratory factor analysis and multiple regression techniques were used. Supply chain operations reference (SCOR) model was used to examine the service quality issues at the manufacturer-distributor interphase.
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医药供应链中的服务质量:以印度一家大型制药公司为例
医药行业是主导产业之一,需要一个高效的供应链来应对巨大的竞争。这个行业要求100%的客户服务,因为它直接影响到人们的健康,所以服务质量在药品供应链中起着非常重要的作用。在这个场景中,试图研究药品供应链中制造商、分销商和零售商界面的服务质量问题。采用探索性因素分析和多元回归技术。采用供应链操作参考(SCOR)模型对制造商和分销商之间的服务质量问题进行了分析。
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