{"title":"Too Sexy for this Price? The Effectiveness of Erotic Advertising Depending on the Brand's Price Level","authors":"Stefan Thomas, H. Gierl","doi":"10.15358/0344-1369-2019-2-4","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":446283,"journal":{"name":"Marketing ZFP","volume":"11 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marketing ZFP","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15358/0344-1369-2019-2-4","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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