Comprehensive evaluation of cross-platform TV shows research

Lu Lu, Yin Fulian, Chai Jianping, Lin Jie-cong
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Abstract

The traditional ratings survey method has various problems under the environment of `media integration', such as the form unitarily and no in-depth analysis. For these problems, this paper presents a comprehensive cross-platform television program evaluation system. This comprehensive evaluation system has the characteristics of multi-service targets, multi-platform, multi-method, multi-dimensional, and multi-evaluate content. It can evaluate TV shows more scientifically and comprehensively compared with the existing program evaluation method.
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跨平台电视节目综合评价研究
传统的收视率调查方法在“媒介融合”的环境下存在着形式单一、分析不深入等诸多问题。针对这些问题,本文提出了一个综合性的跨平台电视节目评价系统。该综合评价体系具有多服务对象、多平台、多方法、多维度、多评价内容等特点。与现有的节目评价方法相比,该方法能更科学、更全面地评价电视节目的优劣。
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