{"title":"BlueCRM: A New Trend of Customer Relationship Management Systems","authors":"Mohammed Alawairdhi, Hongji Yang, M. Al-Akhras","doi":"10.1109/FTDCS.2008.23","DOIUrl":null,"url":null,"abstract":"In this paper a new proactive customer relationship management system (CRM), BlueCRM, is proposed. The proposed system employs Bluetooth as an automatic identification token in addition to its common use as a communication channel. The system offers a low-cost proactive CRM system which is the future trend of such systems. The implementation of the prototype system comprises two sides: a database management program and an intuitive user interface in the software side. In the hardware side there are a Bluetooth-enabled device and a Bluetooth dongle. The architecture encloses an important advantage over the previous solutions due to its feasibility and ease of deployment. Furthermore, the architecture can be flexibly implemented either as a stand-alone or as integrated part of an existing information system.","PeriodicalId":414800,"journal":{"name":"2008 12th IEEE International Workshop on Future Trends of Distributed Computing Systems","volume":"26 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2008-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2008 12th IEEE International Workshop on Future Trends of Distributed Computing Systems","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/FTDCS.2008.23","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 4
Abstract
In this paper a new proactive customer relationship management system (CRM), BlueCRM, is proposed. The proposed system employs Bluetooth as an automatic identification token in addition to its common use as a communication channel. The system offers a low-cost proactive CRM system which is the future trend of such systems. The implementation of the prototype system comprises two sides: a database management program and an intuitive user interface in the software side. In the hardware side there are a Bluetooth-enabled device and a Bluetooth dongle. The architecture encloses an important advantage over the previous solutions due to its feasibility and ease of deployment. Furthermore, the architecture can be flexibly implemented either as a stand-alone or as integrated part of an existing information system.
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