The specifics of managing the marketing department remotely in the context of COVID-19

S. A. Morozov, V. Sidorova
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Abstract

The article discusses the features of personnel management of the marketing department on a remote basis during a pandemic. The analysis of key changes in work, which led to a change in the format of interactions between employees of the marketing department and other divisions, was carried out. The advantages and disadvantages in the functioning of the marketing department with the help of modern corporate online services are determined.
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在2019冠状病毒病背景下远程管理营销部门的细节
本文讨论了疫情期间营销部门远程人事管理的特点。对工作中的关键变化进行了分析,这导致了市场部与其他部门员工之间互动形式的变化。在现代企业网络服务的帮助下,确定了营销部门运作的利弊。
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