Application of Mathematical Simulation Methods for Evaluating the Websites Effectiveness

Abstract

The subject of this publication is to evaluate the effectiveness of the web-site. In the E-Commerce segment, this assessment is based on four indicators (metrics): the conversion metric, the time spent on the site metric, the number of refusals metric, and the number of pages viewed. For corporate sites, especially for internal websites of vehicle (high-speed trains, air buses, etc.) the conversion metric is not suitable, but all other metrics can be fully utilized. Thus, the "user’s time on the site" metric, regardless of the class of the Web site, is a critical indicator of it’s effectiveness. When the site created, you can estimate the time the user is on the site using special tools. But the same important task is to assess the temporal characteristics of the site before its creation, i.e. in the design process.