Clothing Purchase Pattern of Rural Families for Marriage

Abstract

Data from 120 rural families was collected to know the Clothing purchase pattern of rural families for marriage/occasional use. It was found that regarding occasional purchase, most of the respondents prefer to buy from shops in their own cities. Majority (80%) of the respondents reported that individuals and parents collectively took the decision for the type and number of clothing items to be purchased for occasions like marriage. About 62.58 per cent of the respondents spent ₹ 1-3 lac on purchase of trousseau and other clothing. Wedding events, newspapers/magazines, internet and fair/mela were used as an inspiration source for trousseau planning by the respondents. Family members played a major role in trousseau planning, as reported by 93.33 per cent of the respondents. For purchasing trousseau articles, various speciality stores were used by 85 per cent of the respondents.