The Role of Creativity in Development of Innovation in Tourism

Innovation & Organizational Behavior eJournal Pub Date : 2014-03-17 DOI:10.7341/2013911

Elif Bascavusoglu-Moreau, S. Kopera, E. Wszendybył-Skulska

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引用次数: 7

Abstract

Creativity, innovation and entrepreneurship are slogans that have become an integral part of modern tourism economy. Creativity and innovation of tourism economy as well as the meaning of creativity in tourism business are intensely discussed. Today, creativity is being frequently analyzed as a basic feature of actions performed on a daily basis in terms of both personal and professional life, a feature that every employee is required to possess. It means that employers and, above all, the education system must feel it necessary to develop certain conditions in which human creativity can be shaped, which is understood as a system that enables us to adjust to constantly changing environment and take a risk to apply new solutions to particular problems. The article aims to present the role of creativity in development of innovation in tourism as well as factors that improve it. The analytical part of the article will concentrate on the analysis of, inter alia, two significant groups of creativity determinants: factors related to availability of qualified staff on the local labor market as well as info-structure of tourism businesses.

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创意在旅游创新发展中的作用

创意、创新、创业是现代旅游经济不可或缺的口号。对旅游经济中的创意与创新以及创意在旅游经营中的意义进行了深入探讨。今天，创造力经常被分析为个人生活和职业生活中日常行为的基本特征，是每个员工都需要具备的特征。这意味着雇主，尤其是教育系统必须感到有必要创造一些条件来塑造人类的创造力，这被理解为一种使我们能够适应不断变化的环境并冒险将新的解决方案应用于特定问题的系统。本文旨在阐述创意在旅游创新发展中的作用以及提升创意的因素。本文的分析部分将集中分析两组重要的创造力决定因素:与当地劳动力市场上合格工作人员的可用性有关的因素以及旅游企业的基础结构。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Innovation & Organizational Behavior eJournal

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