Discovery of Ranking Fraud for Mobile Apps

Y. Tamboli, P. Satarkar
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Abstract

Ranking fraud within the mobile App market refers to deceitful or deceptive activities that have a purpose of bumping up the Apps within the quality list. Indeed, it becomes a lot of and a lot of frequent for App developers to use shady means that, like inflating their Apps’ sales or posting phony App ratings, to commit ranking fraud. Whereas the importance of preventing ranking fraud has been well known, there's restricted understanding and analysis during this space. to the current finish, during this paper, we offer a holistic read of ranking fraud and propose a ranking fraud detection system for mobile Apps. Specifically, we have a tendency to initial propose to accurately find the ranking fraud by mining the active periods, specifically leading sessions, of mobile Apps. Such leading sessions are often leveraged for sleuthing the native anomaly rather than international anomaly of App rankings. what is more, we have a tendency to investigate 3 kinds of evidences, i.e., ranking primarily based evidences, rating based evidences and review based evidences, by modeling Apps’ ranking, rating and review behaviors through applied math hypotheses tests .
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发现手机应用排名欺诈
手机应用市场中的排名欺诈指的是为了提高应用在质量榜单中的排名而进行的欺骗或欺骗行为。事实上,应用开发者越来越频繁地使用诸如夸大应用销量或发布虚假应用评级等不正当手段来进行排名欺诈。尽管防止排名欺诈的重要性众所周知,但在这一领域的理解和分析仍然有限。到目前为止,在本文中,我们对排名欺诈进行了全面的解读,并提出了一种针对移动应用程序的排名欺诈检测系统。具体来说,我们倾向于通过挖掘手机应用的活跃期(特别是领先时段)来准确发现排名欺诈。这种领先会议通常用于调查本地应用排名的异常情况,而非国际应用排名的异常情况。此外,我们倾向于通过应用数学假设检验对app的排名、评级和评论行为进行建模,研究基于排名、评级和评论的3种证据,即基于排名的证据、基于评级的证据和基于评论的证据。
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