Study on the Effect Path of Different Equity Backgrounds on the Volume of Transaction of P2P

Abstract

This paper uses 403 P2P platforms’ data from January 2014 to June 2018 in China, and uses the mediation effect model to analyze according to the different equity background. It is found that the P2P platform can increase volume of transaction in the case of venture capital, state-owned enterprises, listed companies, and banks, and it acts through two paths. On the one hand, in the case of venture capital, state-owned enterprises, listed companies, and banks, the credit level of the platform has been implicitly guaranteed, which has led to an increase in the number of investors and borrowers. This intermediary effect has increased the volume of transaction of the platform; On the other hand, under the above circumstances, the platform's technical level, financial strength and other comprehensive operational capabilities are higher, directly increasing the volume of transaction. Through data analysis, the equity background of this platform has a greater impact on investors. There are also differences in the impact of different equity backgrounds on platform volume of transaction.