Analysis of Factors that Affecting the Acceptance of the Use of Digital Form Mobile Application At Pt. Abc Using Tam Dan Utaut Theoretical model

Abstract

. The use of a digital form mobile application in banking services at PT.ABC, as one of the banking service providers in Indonesia, is not yet popular. In this research, researcher using the TAM-UTAUT models to identify what factors that have a critical influence so that PT. ABC will be able to know what their advantages and disadvantages from digital implementation. Hopefully PT. ABC can optimize services more intensively in their internet banking, so that customers will increasingly believe in the credibility and adaptive ability of banking in this digital era. However, the results obtained also indicate that the technology itself is not a determinant of the successful adoption rate of the use of the digital form mobile application. Thus, it can be concluded that there are other factors outside of technology that affect the acceptance rate of the digital form at PT. ABC itself.