Exploring Cultural Factors Impacting Female Digital Entrepreneurs in Underdeveloped Countries

Abstract

This chapter aims at understanding the cultural influence on female digital entrepreneurs in underdeveloped countries and the possible effects of cyberostracism by integrating the significance of culture and its influence on females providing a holistic view of how women with entrepreneurial desires experience challenges due to the identified existing gaps in underdeveloped countries. Besides sociocultural dynamics, education is a factor observed to be extremely impactful. Basic and digital literacy are considered essential to progress in conducting businesses across borders. From a digital perspective, “cyberostracism” is identified as a potential issue women could encounter due to lack of education. In this study, a comparative analysis on female digital entrepreneurs of the Asian and European region is conducted based on the view of a collectivistic and individualistic society concluded by providing a framework to minimize gaps and establish an environment for women to pursue digital entrepreneurship in their societies, mitigating the possible effects of cyberostracism.