{"title":"Marketing to Develop Environmental Sustainability, Awareness, and Action","authors":"S. Trott","doi":"10.4018/978-1-5225-7638-9.CH005","DOIUrl":null,"url":null,"abstract":"The main purpose of the chapter is to understand the role of marketing in creating awareness and action for sustainability in the fourth industrial revolution. The chapter is sequenced as follows: It begins with a brief introduction, followed by exploring the relationship between marketing and sustainability. The chapter then explains how marketing can play an important role in developing awareness and action at various phases of sustainability with suitable examples. The chapter then discusses the various issues which one faces in sustainability and ends with a conclusion. The chapter has great theoretical and managerial implications.","PeriodicalId":355658,"journal":{"name":"Responsible, Sustainable, and Globally Aware Management in the Fourth Industrial Revolution","volume":"4 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Responsible, Sustainable, and Globally Aware Management in the Fourth Industrial Revolution","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/978-1-5225-7638-9.CH005","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The main purpose of the chapter is to understand the role of marketing in creating awareness and action for sustainability in the fourth industrial revolution. The chapter is sequenced as follows: It begins with a brief introduction, followed by exploring the relationship between marketing and sustainability. The chapter then explains how marketing can play an important role in developing awareness and action at various phases of sustainability with suitable examples. The chapter then discusses the various issues which one faces in sustainability and ends with a conclusion. The chapter has great theoretical and managerial implications.
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