The effect of collaborative communication, power dependency, and price satisfaction on trust and loyalty of individual farmers to dairy cooperative case study dairy supply chain in Boyolali

2016 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM) Pub Date : 2016-12-29 DOI:10.1109/IEEM.2016.7797845

A. Susanty, A. Bakhtiar, H. Suliantoro, Christoper Manalu

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引用次数: 3

Abstract

The study aims to investigate the effect of collaborative communication, power dependency, and price satisfaction on trust of individual farmers to the dairy KUD (a dairy cooperative). This study also aims to investigate the effect of trust on the loyalty of individual farmers to the dairy cooperative. The investigation will represented by the 165 individual farmers and several dairies cooperative in 6 districts in Boyolali, Central Java, Indonesia. The finding of this study indicates that the collaborative communication and price satisfaction have a significant positive effect on individual dairy farmer's trust of the competence-goodwill and producer's contractual of dairy cooperative; whereas, the imbalance power-dependency have a negative significant effect on the competence-goodwill and producer's contractual of dairy cooperative. The finding of this study also indicates that competence-goodwill and contractual trust of individual farmers have a significant effect on the level of their loyalty to the particular dairy cooperative.

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协作沟通、权力依赖和价格满意度对个体奶农对奶业合作信任和忠诚的影响——以博约拉里奶业供应链为例

本研究旨在探讨协作沟通、权力依赖、价格满意度对个体奶农对奶牛合作社信任的影响。本研究亦旨在探讨信任对个体农户对奶业合作社忠诚度的影响。此次调查将由印度尼西亚中爪哇省Boyolali 6个区的165名个体农民和若干奶牛场合作社代表。研究发现，协作沟通和价格满意度对个体奶农对奶牛合作社能力商誉的信任和生产者契约有显著的正向影响;而不平衡的权力依赖对奶业合作社的能力商誉和生产者契约有显著的负向影响。本研究的发现还表明，个体奶农的能力-商誉和契约信任对其对特定乳品合作社的忠诚度水平有显著影响。

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2016 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)

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