The Role of Technology Acceptance Model in Explaining Effect on E-Commerce Application System

G. Johar, Janatul Akmar Ahmad Awalluddin
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引用次数: 85

Abstract

Today e-commerce has become crucial element to transform some of the world countries into an information society. Business to consumer (B2C) in the developing countries is not yet a normalcy as compared to the developed countries. Consumer behaviour research has shown disappointing results regarding the overall use of the Web for online shopping, despite its considerable promise as a channel for commerce. As the use of the Internet continues to grow in all aspects of daily life, there is an increasing need to better understand what trends of internet usage and to study the barriers and problem of ecommerce adoption. Hence, the purpose of this research is to define how far Technology Acceptance Model (TAM) contributed in e-commerce adoption. Data for this study was collected by the means of a survey conducted in Malaysia in 2010. A total of 611 questionnaire forms were delivered to respondents. The location of respondents was within Penang state. By studying this sample, conclusions would be drawn to generalize the interests of the population.
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技术接受模型在解释电子商务应用系统效果中的作用
今天,电子商务已经成为将世界上一些国家转变为信息社会的关键因素。与发达国家相比,企业对消费者(B2C)在发展中国家尚未成为常态。消费者行为研究显示,尽管网络作为一种商业渠道有着可观的前景,但总体上使用网络进行在线购物的结果令人失望。随着互联网在日常生活的各个方面的使用不断增加,我们越来越需要更好地了解互联网使用的趋势,并研究采用电子商务的障碍和问题。因此,本研究的目的是定义技术接受模型(TAM)对电子商务采用的贡献程度。本研究的数据是通过2010年在马来西亚进行的一项调查收集的。共向受访者发放了611份问卷。受访者的地点在槟城州内。通过研究这个样本,可以得出结论来概括人口的利益。
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