PROVIDING STRATEGIC DEVELOPMENT OF THE SPORTS INDUSTRY

Abstract

he article examines the theoretical and methodological foundations of the strategic development of the sports industry. The peculiarities of the phenomena of the sports product and sports relations have been established. The article examines the role of the sports industry in the conditions of the formation of a new economy. The sports industry is gaining more and more importance in the life of modern society and of every person in particular. Taking into account the fact that the sports industry affects the socio-economic aspect of human life and functions in the conditions of a market economy, it is appropriate, in our opinion, to apply a systematic approach to the development of strategic measures for the management of the sports industry. Information on expenditures for the sports industry from the State Budget of Ukraine for 2019-2021 is provided. The non-financial problems of the sports industry market development are characterized. Considering the conditions of the development of the sports industry, it was determined that during the period of the study the number of sports facilities is decreasing. the analysis shows that the total number of sports facilities decreased by 2,868 units or by 3.1 percent, which is due to the liquidation of sports facilities that are not subject to restoration. The fact that 107 stadiums with grandstands for 1,500 seats and more have been closed is a matter of concern. The number of indoor and semi-open shooting ranges at a distance of at least 25 meters also decreased by 517 units or by 13.5 percent. This is due to a decrease in interest in such sports and their low popularity among Ukrainians. In Ukraine, due to the military aggression of the Russian Federation, 320 sports facilities have already been damaged, 87 of them have been completely or partially destroyed, the amount of losses exceeds 250 million dollars. The list of measures that solve the problems of the development of the sports industry is substantiated. The principles of the development of the sports industry at the state level have been defined. An algorithm for the development of the sports industry has been proven, which involves the active use of certain principles and tools aimed at developing an organizational and economic mechanism for the strategic development of the sports industry, taking into account its features.