PRAGMATIC POTENTIAL OF LINGUISTIC MEANS OF EXPRESSION IN SPEECHES ON INFORMATION TECHNOLOGY

Abstract

The article focuses on the investigation of such linguistic phenomenon as the category of expression and related linguistic concepts and their functioning in the texts of information technology field. The analysis of expression means is carried out, the characteristic features of expressives are singled out, the classification of means of expression at all language levels is presented, the analysis of frequency of usage of expression means in speeches in the branch of information technologies branch is given. The study of linguistic means of expression and their functioning in speeches on information technology, in particular pragmatic potential is relevant in light of the extremely rapid development of information technology and the impact on society, the interest of scientists in the human factor in language and insufficient study of expression in speech. The article also considers the ability of the text to create a communicative effect, to evoke in the receptor a pragmatic attitude to the message, otherwise to exert a pragmatic influence on the recipient of information through various means of expression. The expressive function promotes the expression of feelings and emotions and enables the author or speaker to make the text accessible for perception. Combining different language tools and techniques of expression intensifies what is said and helps to emphasize the most important information. Keywords: expression; means of expression; expressives; pragmatics; speeches in the field of information technology.