Contribution of Small Tourism Social Enterprises to the Local Experience

Abstract

In recent years, the number of small independent tourism social enterprises has soared globally due to the rise of the Internet and tourists’ search for unique local experiences. These organizations are driven by a social purpose and have emerged as a reaction to conventional tourism development. They adopt a social justice approach with the aim to enhance community well-being. Importantly, they now exist as an accompaniment to the experiences provided by mainstream tourism that may not adequately satisfy the tourists’ quests for local, authentic, and high involvement experiences. This chapter reviews this independent operator context in Mauritius and examines the factors which contribute to meaningful local experiences.