External Publicity of Sanxingdui Culture in the 5G Era

Abstract

Sanxingdui, the symbol of ancient Shu civilization, has been known to the world since the end of 1920s, which has gone through nearly 100 years of archaeological exploration and excavation. Its discovery completed the historical blank of Bashu urban civilization?about 770BC—316BC? as well as displayed the unique artistic world and cultural psychology of ancient Bashu people. Based on the magnificent history and remarkable depth of Chinese civilization, Sanxingdui culture has initiated the journey of cultural publicity since the 1990s. With the development of science and technology, arrival of the 5G era and new media, the publicity of Sanxingdui culture further reached the world. This paper briefly organizes the course and present situation of Sanxingdui culture’s publicity toward the world, and analyzes the boosting forces of Sanxingdui culture’s external publicity in the new era. Sanxingdui’s cultural publicity will be based on cultural IP, striving to comply with the communication characteristics and laws of the 5G era, and enriching the information service forms, so as to better promote its culture to the world.