{"title":"ANALISIS PEMASARAN UDANG PUTIH (Litopenaeus vannamei) DI KELURAHAN KUALA SAMBOJA KECAMATAN SAMBOJA KABUPATEN KUTAI KARTANEGARA","authors":"Leni Faizah, Nurul Ovia Oktawati, Fitriyana","doi":"10.30872/jppa.v8i1.28","DOIUrl":null,"url":null,"abstract":"This research was aimed to determine the marketing channels, costs, margins, and farmer's share of white shrimp (Litopenaeus vannamei) in Kuala Samboja Village, Samboja Sub-district, Kutai Kartanegara Regency. The research was conducted in Kuala Samboja Village, Samboja Sub-district, Kutai Kartanegara Regency. The samples used in the study were 15 fishermen and 2 white shrimp (Litopenaeus vannmei) traders. The sampling method used was purposive sampling and snowball sampling. \nThe results showed that: there are 2 marketing channels for white shrimp (Litopenaeus vannamei), namely the level zero (0) marketing channel and the level two (2) marketing channel with 2 types; meanwhile the marketing costs at the level zero (0) marketing channel is Rp. 392/kg, at the level two (2) type 1 marketing channel is Rp. 3.043/kg, and at the level two (2) type 2 marketing channel is Rp. 2,487/kg. The total marketing margin is at level two (2) marketing channel with Rp. 67,500/kg and Rp. 36,700/kg. And the highest farmer's share is at the zero level marketing channel (0) which is equal to 100% and is the most efficient marketing channel. \nKeywords: Marketing Channels, Costs, Margins, Farmer's Share, Kuala Samboja","PeriodicalId":213088,"journal":{"name":"Jurnal Pembangunan Perikanan dan Agribisnis","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Pembangunan Perikanan dan Agribisnis","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.30872/jppa.v8i1.28","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This research was aimed to determine the marketing channels, costs, margins, and farmer's share of white shrimp (Litopenaeus vannamei) in Kuala Samboja Village, Samboja Sub-district, Kutai Kartanegara Regency. The research was conducted in Kuala Samboja Village, Samboja Sub-district, Kutai Kartanegara Regency. The samples used in the study were 15 fishermen and 2 white shrimp (Litopenaeus vannmei) traders. The sampling method used was purposive sampling and snowball sampling.
The results showed that: there are 2 marketing channels for white shrimp (Litopenaeus vannamei), namely the level zero (0) marketing channel and the level two (2) marketing channel with 2 types; meanwhile the marketing costs at the level zero (0) marketing channel is Rp. 392/kg, at the level two (2) type 1 marketing channel is Rp. 3.043/kg, and at the level two (2) type 2 marketing channel is Rp. 2,487/kg. The total marketing margin is at level two (2) marketing channel with Rp. 67,500/kg and Rp. 36,700/kg. And the highest farmer's share is at the zero level marketing channel (0) which is equal to 100% and is the most efficient marketing channel.
Keywords: Marketing Channels, Costs, Margins, Farmer's Share, Kuala Samboja