{"title":"The Penta-helix: A sustainable tourism strategy of Bali's villages","authors":"K. Novianti","doi":"10.22219/JIKO.V5I03.10921","DOIUrl":null,"url":null,"abstract":"The study proposes a sustainable tourism strategy in Bali’s village through adapting the Penta-helix model. This paper is qualitative research using content analysis based on secondary data and applies the Penta-helix approach. Based on the literature review and synthesis, the proposal consists of 1) maximizing the academic world through community service programs; 2) CSR towards developing a tourism village; 3) community-based development; 4) infrastructure, and 5) branding. The five-elements that we provide is expected to increase awareness and maximize the potential of sustainable village tourism in Bali.","PeriodicalId":158927,"journal":{"name":"Jurnal Inovasi Ekonomi","volume":"53 5","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Inovasi Ekonomi","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.22219/JIKO.V5I03.10921","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 4
Abstract
The study proposes a sustainable tourism strategy in Bali’s village through adapting the Penta-helix model. This paper is qualitative research using content analysis based on secondary data and applies the Penta-helix approach. Based on the literature review and synthesis, the proposal consists of 1) maximizing the academic world through community service programs; 2) CSR towards developing a tourism village; 3) community-based development; 4) infrastructure, and 5) branding. The five-elements that we provide is expected to increase awareness and maximize the potential of sustainable village tourism in Bali.