The Penta-helix: A sustainable tourism strategy of Bali's villages

K. Novianti
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引用次数: 4

Abstract

The study proposes a sustainable tourism strategy in Bali’s village through adapting the Penta-helix model. This paper is qualitative research using content analysis based on secondary data and applies the Penta-helix approach. Based on the literature review and synthesis, the proposal consists of 1) maximizing the academic world through community service programs; 2) CSR towards developing a tourism village; 3) community-based development; 4) infrastructure, and 5) branding. The five-elements that we provide is expected to increase awareness and maximize the potential of sustainable village tourism in Bali.
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五螺旋:巴厘岛村庄的可持续旅游战略
本研究通过采用五螺旋模型,提出了巴厘岛村庄的可持续旅游战略。本文是基于二次数据的定性研究,采用内容分析方法,采用五螺旋方法。基于文献综述和综合,建议包括:1)通过社区服务项目最大化学术世界;2)发展旅游村的企业社会责任;3)社区发展;4)基础设施,5)品牌。我们提供的五个要素有望提高人们对巴厘岛可持续乡村旅游的认识,并最大限度地发挥其潜力。
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