Perancangan Logo Dan Media Promosi Le Jaune Patisserie

Abstract

The development of digital technology has affected the development of the food and beverage industry in Indonesia. Technology can be used as a medium for sales and promotion to facilitate certain small businesses in introducing their businesses to potential customers. This evolution also means that there is an increase in competition between one product to another. Le Jaune Patisserie is one of food beverage industry which offers unique dessert products, but is still unknown by Malang society due to the lack of promotion. Therefore, this company needs something that able to attract customers’ interest. This project is done by qualitative methods and has purposes to create a logo, CIS book used as a guide in applying the logo and other visual elements to maintain brand consistency. Furthermore, there are also the promotional media design in form of Instagram feeds and packaging box that are used to protect the products and as an indirect promotional media.