The Study of Content Marketing by Using Heart Rate Based on Kansei Engineering

Abstract

People are accustomed to shopping for items they require online these days. A person can connect their devices to the Internet, go to the store’s website, and select the product they desire. This is where content marketing comes in. It’s the process of attracting, engaging, and delighting your target markets. Kansei engineering is a consumer-oriented methodology for product development. It was defined as “the translating technology of a consumer’s feeling (Kansei) and image for a product into the physical design elements There are currently studies being conducted to evaluate Kansei’s word to build a new product. The heart rate, on the other hand, has yet to be thoroughly investigated. Therefore, we applied Kansei Engineering concepts to experiment on Kansei word preferences to build content that focuses on attention and heart rate until a final decision is reached, as well as content marketing that meets the needs of the target consumers. We can estimate the relationship between people’s feelings and their heart rate while seeing the content based on the results.