Combinando o design thinking e a criatividade no processo de inovação aberta

Abstract

Open Innovation is an alternative for organizations that seek differentiation in the market. Through collaboration, it is possible to share ideas and share risks, adding benefits to stakeholders and reducing product development costs. In this discussion, some creativity techniques are presented as facilitators of creative processes in the organizational scope, as well as Design Thinking that is characterized as a new mental model for product development and solutions to complex problems. In this context, the present research aims to evidence theoretical concepts about Design Thinking and some techniques of creativity that can be associated and contribute in the process of Open Innovation.