{"title":"Managing R&D: some key issues","authors":"M.S. Khan","doi":"10.1109/IEMC.1994.379939","DOIUrl":null,"url":null,"abstract":"This paper discusses some of the key issues of R&D management including: the importance of R&D, different R&D strategies, selection of R&D projects, interface between R&D and marketing, and methods for evaluating and improving the quality of R&D management. Particular emphasis is given to the management of the R&D-marketing interface. Some of the issues that are addressed in the management of the R&D-marketing interface are: causes of friction between R&D and marketing functions, and guidelines for achieving an effective integration between the two functions. It is suggested that US industry should place more emphasis on R&D in order to regain its competitive edge. The decisions on R&D strategies and projects should be based upon thorough organizational resource analysis, and technical and marketing considerations. Finally, harmony of the R&D-marketing interface is essential for the success of R&D projects.<<ETX>>","PeriodicalId":200747,"journal":{"name":"Proceedings of 1994 IEEE International Engineering Management Conference - IEMC '94","volume":"3 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1994-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of 1994 IEEE International Engineering Management Conference - IEMC '94","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/IEMC.1994.379939","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This paper discusses some of the key issues of R&D management including: the importance of R&D, different R&D strategies, selection of R&D projects, interface between R&D and marketing, and methods for evaluating and improving the quality of R&D management. Particular emphasis is given to the management of the R&D-marketing interface. Some of the issues that are addressed in the management of the R&D-marketing interface are: causes of friction between R&D and marketing functions, and guidelines for achieving an effective integration between the two functions. It is suggested that US industry should place more emphasis on R&D in order to regain its competitive edge. The decisions on R&D strategies and projects should be based upon thorough organizational resource analysis, and technical and marketing considerations. Finally, harmony of the R&D-marketing interface is essential for the success of R&D projects.<>
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