{"title":"Mobile Advertising: a Framework for the Appraisal of the Campaigns","authors":"A. Rangone, F. Renga","doi":"10.1109/ICMB.2006.328140","DOIUrl":null,"url":null,"abstract":"In the article, the most important elements making up a mobile marketing solution are pointed out, trying to underline all significant requirements needed to be satisfied. Moreover is provided a possible set of indicators for measuring how well the requirements are met. The argumentation is completed by the results obtained during three mobile marketing campaigns carried out in Finland, Germany and Italy.","PeriodicalId":178916,"journal":{"name":"2006 International Conference on Mobile Business","volume":"232 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2006-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2006 International Conference on Mobile Business","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICMB.2006.328140","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
Abstract
In the article, the most important elements making up a mobile marketing solution are pointed out, trying to underline all significant requirements needed to be satisfied. Moreover is provided a possible set of indicators for measuring how well the requirements are met. The argumentation is completed by the results obtained during three mobile marketing campaigns carried out in Finland, Germany and Italy.
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