With the evolution of the mobile platform and the rapid adoption of mobile devices such as cell phones and other handheld devices, social networks, which began as Web-based applications, have migrated onto the mobile platform. This paper focuses on the development of these networks and how users of these networks have become a prime source of innovation on the mobile platform. Mobile social networks are the impetus for the creation of an entirely new sub-industry in the wireless sector, thus representing a new aspect of wireless innovation, and increasingly are providing a platform for content and technological innovation in the business environment. The paper discusses the implications of mobile social networks for the wireless sector, content providers, technology companies, and the users of the mobile platform. A case study on Dodgeball, a New York City based mobile social networking company, is presented to exemplify user-centric innovation on the mobile platform.
{"title":"An Exploration on Mobile Social Networking: Dodgeball as a Case in Point","authors":"N. Ziv, B. Mulloth","doi":"10.1109/ICMB.2006.8","DOIUrl":"https://doi.org/10.1109/ICMB.2006.8","url":null,"abstract":"With the evolution of the mobile platform and the rapid adoption of mobile devices such as cell phones and other handheld devices, social networks, which began as Web-based applications, have migrated onto the mobile platform. This paper focuses on the development of these networks and how users of these networks have become a prime source of innovation on the mobile platform. Mobile social networks are the impetus for the creation of an entirely new sub-industry in the wireless sector, thus representing a new aspect of wireless innovation, and increasingly are providing a platform for content and technological innovation in the business environment. The paper discusses the implications of mobile social networks for the wireless sector, content providers, technology companies, and the users of the mobile platform. A case study on Dodgeball, a New York City based mobile social networking company, is presented to exemplify user-centric innovation on the mobile platform.","PeriodicalId":178916,"journal":{"name":"2006 International Conference on Mobile Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2006-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115167526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Marketing experts consider the mobile device as an extremely promising marketing tool as it supports them to cope with their major challenge: getting time and attention from customers. Current mobile marketing research mostly covers success factors and acceptance analysis. Categorization, when addressed, lacks in appropriate foundation and is not linked to objectives at all. In this article we examine 55 case studies in order to identify relevant characteristics of mobile marketing campaigns. The outcome of the paper is the derivation of four mobile marketing standard types and an examination of campaign objectives that can be addressed by mobile marketing. The proposed scheme allows to unambiguously characterize any given mobile marketing campaign and to identify the respective objectives.
{"title":"A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research","authors":"K. Pousttchi, Dietmar G. Wiedemann","doi":"10.1109/ICMB.2006.3","DOIUrl":"https://doi.org/10.1109/ICMB.2006.3","url":null,"abstract":"Marketing experts consider the mobile device as an extremely promising marketing tool as it supports them to cope with their major challenge: getting time and attention from customers. Current mobile marketing research mostly covers success factors and acceptance analysis. Categorization, when addressed, lacks in appropriate foundation and is not linked to objectives at all. In this article we examine 55 case studies in order to identify relevant characteristics of mobile marketing campaigns. The outcome of the paper is the derivation of four mobile marketing standard types and an examination of campaign objectives that can be addressed by mobile marketing. The proposed scheme allows to unambiguously characterize any given mobile marketing campaign and to identify the respective objectives.","PeriodicalId":178916,"journal":{"name":"2006 International Conference on Mobile Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2006-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122447831","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Location-based services (LBS) are services that take into account the geographic location of a user. While LBS promise efficiency and effectiveness gains, their use also raises fundamental privacy issues. In this study we propose the development of a theoretical model for examining the role of personality traits in perceptions of privacy in reference to LBS. More specifically, we will develop a model that incorporates the Big Five personality traits (agreeableness, extraversion, emotional stability, openness to experience, conscientiousness), the most widely accepted framework for personality research in psychology, as well as perceptions of privacy, usefulness, risk, and trust as mediators in our model to explain behavioral intentions towards adopting LBS. We empirically test our model using a survey-based approach sampling 470 undergraduate business students.
{"title":"Personality Traits and Privacy Perceptions: An Empirical Study in the Context of Location-Based Services","authors":"I. Junglas, Christiane Spitzmüller","doi":"10.1109/ICMB.2006.40","DOIUrl":"https://doi.org/10.1109/ICMB.2006.40","url":null,"abstract":"Location-based services (LBS) are services that take into account the geographic location of a user. While LBS promise efficiency and effectiveness gains, their use also raises fundamental privacy issues. In this study we propose the development of a theoretical model for examining the role of personality traits in perceptions of privacy in reference to LBS. More specifically, we will develop a model that incorporates the Big Five personality traits (agreeableness, extraversion, emotional stability, openness to experience, conscientiousness), the most widely accepted framework for personality research in psychology, as well as perceptions of privacy, usefulness, risk, and trust as mediators in our model to explain behavioral intentions towards adopting LBS. We empirically test our model using a survey-based approach sampling 470 undergraduate business students.","PeriodicalId":178916,"journal":{"name":"2006 International Conference on Mobile Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2006-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117256348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The wireless industry could evolve in many different ways over the next five to ten years, demanding robust strategies from network operators, vendors, regulators, and service and content providers. Competitive scenario suggests a fragmented market with diverse opportunities for all wireless players. With the advances of telecommunications, there exist a plethora of radio technologies where a number of them have an overlapping marketplace. The study analyses the current trends of these different broadband wireless options, with particular emphasis on Wi-Fi, WiMAX, WiBro, HSDPA/HSUPA, EV-DO, and Mobile-Fi; from both technology and market segmentation perspectives. It is learned that despite the intense competitions among these technologies, they would, and could, complement each other in many aspects. The main aim of the study is to revise previous understanding of various wireless technologies and generate insight about the fundamental factors that guide the evolution of mobile broadband development now and in the future.
{"title":"Mobile Broadband Race: Friend or Foe?","authors":"Chor Min Tan, Chin Chin Wong","doi":"10.1109/ICMB.2006.32","DOIUrl":"https://doi.org/10.1109/ICMB.2006.32","url":null,"abstract":"The wireless industry could evolve in many different ways over the next five to ten years, demanding robust strategies from network operators, vendors, regulators, and service and content providers. Competitive scenario suggests a fragmented market with diverse opportunities for all wireless players. With the advances of telecommunications, there exist a plethora of radio technologies where a number of them have an overlapping marketplace. The study analyses the current trends of these different broadband wireless options, with particular emphasis on Wi-Fi, WiMAX, WiBro, HSDPA/HSUPA, EV-DO, and Mobile-Fi; from both technology and market segmentation perspectives. It is learned that despite the intense competitions among these technologies, they would, and could, complement each other in many aspects. The main aim of the study is to revise previous understanding of various wireless technologies and generate insight about the fundamental factors that guide the evolution of mobile broadband development now and in the future.","PeriodicalId":178916,"journal":{"name":"2006 International Conference on Mobile Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2006-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124253617","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A new organizational form which creates an innovative method for the deployment of a wireless communications infrastructure and promotes end-user collaboration has emerged in metropolitan areas all over the world: community-based WLANs. Insofar, research has focused on comparing the community model with commercial offerings of WLAN access and on placing wireless communities within a policy agenda. This paper attempts to explore the capabilities of community-based WLANs through a combination of theoretical reasoning and empirical evidence. It applies collective action and social dilemmas theories to attest that motivation plays a critical role in the formation and sustained existence of wireless communities. Using evidence from a large-scale survey, it characterizes wireless community participants based on their motivational inclinations. Furthermore, the paper develops a taxonomy of community participants to be used for explaining how individuals solve the social dilemmas associated with their participation in a community-based WLAN.
{"title":"Unwired Collective Action: Motivations of Wireless Community Participants","authors":"Maria Bina, G. Giaglis","doi":"10.1109/ICMB.2006.48","DOIUrl":"https://doi.org/10.1109/ICMB.2006.48","url":null,"abstract":"A new organizational form which creates an innovative method for the deployment of a wireless communications infrastructure and promotes end-user collaboration has emerged in metropolitan areas all over the world: community-based WLANs. Insofar, research has focused on comparing the community model with commercial offerings of WLAN access and on placing wireless communities within a policy agenda. This paper attempts to explore the capabilities of community-based WLANs through a combination of theoretical reasoning and empirical evidence. It applies collective action and social dilemmas theories to attest that motivation plays a critical role in the formation and sustained existence of wireless communities. Using evidence from a large-scale survey, it characterizes wireless community participants based on their motivational inclinations. Furthermore, the paper develops a taxonomy of community participants to be used for explaining how individuals solve the social dilemmas associated with their participation in a community-based WLAN.","PeriodicalId":178916,"journal":{"name":"2006 International Conference on Mobile Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2006-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130096258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The emerging use of WLAN technologies to provide WISP services in public locations has been a hot topic in the mobile industry as it threatened traditional mobile operator business models and their revenues. In contrast, some observers argued that this was simply an unjustified hype as WLAN would play a minor role or be integrated by mobile operators in their offerings. This paper studies the evolution of the WISP industry in Switzerland with two case studies. The first conducted in 2002 at the emergence of the industry to show how the hype surrounding WLAN resulted in the creation of a new industry attracting firms with various business models. The second conducted in 2006 after a period of consolidation to see how the industry evolved and whether the initial hype actually materialized.
{"title":"From Hype to Reality: A Case Study on the Evolution of the Swiss WISP Industry","authors":"G. Camponovo, Y. Pigneur","doi":"10.1109/ICMB.2006.17","DOIUrl":"https://doi.org/10.1109/ICMB.2006.17","url":null,"abstract":"The emerging use of WLAN technologies to provide WISP services in public locations has been a hot topic in the mobile industry as it threatened traditional mobile operator business models and their revenues. In contrast, some observers argued that this was simply an unjustified hype as WLAN would play a minor role or be integrated by mobile operators in their offerings. This paper studies the evolution of the WISP industry in Switzerland with two case studies. The first conducted in 2002 at the emergence of the industry to show how the hype surrounding WLAN resulted in the creation of a new industry attracting firms with various business models. The second conducted in 2006 after a period of consolidation to see how the industry evolved and whether the initial hype actually materialized.","PeriodicalId":178916,"journal":{"name":"2006 International Conference on Mobile Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2006-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129405225","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Constantinos K. Coursaris, K. Hassanein, Milena M. Head
Mobile business (m-Business) has the potential to provide value to the modern organization throughout its primary and support activities, by enhancing the many types of interactions that take place between employees, customers and systems. This paper presents a business-centric model of mobile interactions and further explores these interactions across organizational activities within the framework of Porter's value chain. Several illustrative real-world examples are outlined to demonstrate how mobile technologies are deployed within organizations. Finally, a discussion is provided for the expected benefits and relevant concerns of using mobile technologies within organizations.
{"title":"Mobile Technologies and the Value Chain: Participants, Activities and Value Creation","authors":"Constantinos K. Coursaris, K. Hassanein, Milena M. Head","doi":"10.1109/ICMB.2006.35","DOIUrl":"https://doi.org/10.1109/ICMB.2006.35","url":null,"abstract":"Mobile business (m-Business) has the potential to provide value to the modern organization throughout its primary and support activities, by enhancing the many types of interactions that take place between employees, customers and systems. This paper presents a business-centric model of mobile interactions and further explores these interactions across organizational activities within the framework of Porter's value chain. Several illustrative real-world examples are outlined to demonstrate how mobile technologies are deployed within organizations. Finally, a discussion is provided for the expected benefits and relevant concerns of using mobile technologies within organizations.","PeriodicalId":178916,"journal":{"name":"2006 International Conference on Mobile Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2006-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125023238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The author summarizes the lessons learned in the 6-year evolution in the mobile Internet business development in Japan. The lessons about telephony/Internet service development characteristics, a spiral service evolution pattern, and mobile content business model development are studied from a retrospective view on the mobile business evolution. Based on the basic mobile interaction model, the author describes implications for the future mobile business model development.
{"title":"Lessons in business model development from early mobile Internet services in Japan","authors":"T. Yamakami","doi":"10.1109/ICMB.2006.28","DOIUrl":"https://doi.org/10.1109/ICMB.2006.28","url":null,"abstract":"The author summarizes the lessons learned in the 6-year evolution in the mobile Internet business development in Japan. The lessons about telephony/Internet service development characteristics, a spiral service evolution pattern, and mobile content business model development are studied from a retrospective view on the mobile business evolution. Based on the basic mobile interaction model, the author describes implications for the future mobile business model development.","PeriodicalId":178916,"journal":{"name":"2006 International Conference on Mobile Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2006-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128472999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Despite the predicted success of mobile payments, the market remains immature in most countries. This can be explained by a number of technical and business issues. Mobile technology environments are becoming more complex, uncertain, and disruptive. As such, the strategic assessment of technologies remains a challenging activity. In this paper we present a systematic approach to analyze the mobile payment industry. To decompose the problem we identified two potential disruptions which could occur in this market. As we cover both the technological and the organizational aspects, we provide a more complete picture of the status of mobile payments in Switzerland. Moreover, this approach intends to unveil the factors delaying the deployment of mobile payments in Switzerland.
{"title":"A Systematic Approach to Explain the Delayed Deployment of Mobile Payments in Switzerland","authors":"Jan Ondrus, Y. Pigneur","doi":"10.1109/ICMB.2006.5","DOIUrl":"https://doi.org/10.1109/ICMB.2006.5","url":null,"abstract":"Despite the predicted success of mobile payments, the market remains immature in most countries. This can be explained by a number of technical and business issues. Mobile technology environments are becoming more complex, uncertain, and disruptive. As such, the strategic assessment of technologies remains a challenging activity. In this paper we present a systematic approach to analyze the mobile payment industry. To decompose the problem we identified two potential disruptions which could occur in this market. As we cover both the technological and the organizational aspects, we provide a more complete picture of the status of mobile payments in Switzerland. Moreover, this approach intends to unveil the factors delaying the deployment of mobile payments in Switzerland.","PeriodicalId":178916,"journal":{"name":"2006 International Conference on Mobile Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2006-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127294784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The integration of mobile workplaces is a major challenge for companies. First-wave mobile solutions mostly support existing business processes through adding value in terms of increased efficiency. Second-wave mobile solutions comprise a re-engineering of the mobile business processes, add value through increased effectiveness and may even enable new forms of mobility. In order to achieve a systematic approach to mobile integrated business processes it is important to analyze existing processes, focusing on the effects and determinants of mobile solutions that might be used to support those processes. For this purpose we examined a typical example, the field technician support process of an IT service providing company. Our research approach combines usability and process performance issues. The results show which tasks are suitable for mobile application support, which personnel is most likely to benefit from mobile technology and what improvements on business metrics such as labor time, back office capacity, and invoice cycle are to be expected.
{"title":"Understanding Effects and Determinants of Mobile Support Tools: A Usability-Centered Field Study on IT Service Technicians","authors":"K. Pousttchi, B. Thurnher","doi":"10.1109/ICMB.2006.47","DOIUrl":"https://doi.org/10.1109/ICMB.2006.47","url":null,"abstract":"The integration of mobile workplaces is a major challenge for companies. First-wave mobile solutions mostly support existing business processes through adding value in terms of increased efficiency. Second-wave mobile solutions comprise a re-engineering of the mobile business processes, add value through increased effectiveness and may even enable new forms of mobility. In order to achieve a systematic approach to mobile integrated business processes it is important to analyze existing processes, focusing on the effects and determinants of mobile solutions that might be used to support those processes. For this purpose we examined a typical example, the field technician support process of an IT service providing company. Our research approach combines usability and process performance issues. The results show which tasks are suitable for mobile application support, which personnel is most likely to benefit from mobile technology and what improvements on business metrics such as labor time, back office capacity, and invoice cycle are to be expected.","PeriodicalId":178916,"journal":{"name":"2006 International Conference on Mobile Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2006-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131885477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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