Research on Development Strategy of DYLS Bank Based on DELPHI-SWOT Hybrid Analysis Model

Abstract

In recent years, the competition in the banking industry has intensified. How to choose an effective development strategy in an increasingly competitive environment is an urgent problem. Taking DYLS Bank as the object, according to the external macro environment of PEST model, the industry competition environment of Porter's five-force model and its own development status, the DELPHI-SWOT hybrid analysis model is used to sort out the internal and external factors affecting the development strategy of DYLS Bank. The study concluded that DYLS Bank should choose a differentiated strategy and segment it from product differentiation, service differentiation and image differentiation to lay the foundation for pointing out the development strategy of DYLS Bank.