Analysis of College Library Promotion Activities: Study on the Library Department of Governance Institute of Home Affairs (IPDN)

Abstract

Problem Statement: The author focuses on the obstacles faced in promoting IPDN libraries, which are limited budget, lack of human resource capabilities, and ratification of library promotion guidelines in 2021. Purpose: This study aims to obtaining a clear picture and analyzing promotional activities carried out by IPDN library. Method: The author collects data through interviews with first and second year students, and IPDN librarians. The author also conducted observations and documentation. Results: The results show that the form of promotion that is beneficial for users is through brochures, displays of new book collections and social media, especially Instagram. Meanwhile, promotion through the websiteneeds  further development and improvement, especially in terms of updating information and utilizing the institution's website platform. Conclusion: There are several forms of promotion that have not been effectively carried out, one of which is promotion through the Library Website. Furthermore, there are still promotional methods that have not been carried out, including promotions in the form of making interactive CDs, creatinglibrarian blogs, competitions and book bazaars, and Praja internship programs in the library.  Keywords: Promotion Activities; Promotion Forms; College Libraries.   Abstrak Latar Belakang: Penulis berfokus pada kendala yang dihadapi dalam melakukan promosi perpustakaan IPDN yaitu terbatasnya anggaran, kurangnya kemampuan sumber daya manusia, dan belum disahkannya pedoman promosi perpustakaan pada tahun 2021. Tujuan: Studi ini bertujuan untuk memperoleh gambaran yang jelas dan menganalisis kegiatan promosi yang dilakukan oleh Perpustakaan IPDN. Metode: Penulis mengumpulkan data melalui wawancara kepada Mahasiswa tingkat I dan II serta pustakawan Perpustakaan IPDN. Penulis juga melakukan observasi dan dokumentasi. Hasil: Hasil penelitian menunjukkan bahwa bentuk promosi yang manfaatnya dirasakan oleh pemustaka adalah melalui brosur, display koleksi buku baru dan media sosial terutama Instagram, sementara promosi melalui Website dinilai perlu dilakukan pengembangan dan peningkatan terutama dalam hal updating informasi dan pemanfaatan platform Website institusi. Kesimpulan: terdapat beberapa bentuk promosi yang belum efektif dilakukan, salah satunya adalah promosi melalui Website Perpustakaan. Selanjutnya, masih terdapat cara promosi yang belum dilakukan diantaranya adalah promosi dalam bentuk pembuatan CD interaktif, pembuatan blog pustakawan, kegiatan lomba dan bazar buku, dan program magang Praja di perpustakaan.  Kata kunci: Kegiatan Promosi; Bentuk Promosi; Perpustakaan Perguruan Tinggi.