Ontology understanding in enhancing car styling ideation

Abstract

In the search for helpful styling cognition for car in the conceptual phase of design, the approach was taken experimentally study car ontology understanding in relation to quality of idea in sketching. The links between these subsets will be able to map the aesthetic intent through shape characteristics and idea. Understanding of ontology is important before a semantic approach could be applied as study shows that students who have knowledge of car ontology can produce better idea-sketching of car styling compared to students who have no knowledge of car ontology.