Beyond Personal Webpublishing: An Exploratory Study of Conversational Blogging Practices

Abstract

Although initially developed as low-threshold tools to publish on-line, weblogs increasingly appear to facilitate conversations. The objective of this study is to identify practices of conversational blogging. This paper presents results of an exploratory qualitative analysis of a weblog-mediated conversation case, focusing on participation rhythm, media choices and specific linking practices. Based on our findings we propose attributes of conversational blogging: linking as conversational glue, tangential conversations and interplays between conversation with self and conversations with others. Finally, future research directions are discussed.