{"title":"Moving Objects: The Case of Volvo","authors":"Bo Florin","doi":"10.5117/9789462989153_ch08","DOIUrl":null,"url":null,"abstract":"In ‘Moving Objects: The Case of Volvo’, the concept of mobility is investigated\n on several levels – the movement of the cars, the movement of people,\n and the movement of the camera – and how this concept is launched\n within the ads along with ‘Scandinavian’ values. The commercials also\n point back to the basic definition of cinema qua moving images, aiming\n in turn at moving the audience.","PeriodicalId":146470,"journal":{"name":"Advertising and the Transformation of Screen Cultures","volume":"2013 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Advertising and the Transformation of Screen Cultures","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5117/9789462989153_ch08","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
In ‘Moving Objects: The Case of Volvo’, the concept of mobility is investigated
on several levels – the movement of the cars, the movement of people,
and the movement of the camera – and how this concept is launched
within the ads along with ‘Scandinavian’ values. The commercials also
point back to the basic definition of cinema qua moving images, aiming
in turn at moving the audience.
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