Research on the Basic Logic and System of Real Estate Digital Marketing Professional Group Based on Information Technology

Abstract

With the rapid development of computer technology, real estate has also entered the information age. Real estate uses information technology to search and store data and information. This will not only help companies grasp market opportunities, but also determine precise customer positioning. By formulating a marketing strategy, we can combine traditional advantages with advanced Internet technology, which can increase the sales rate of real estate and create a competitive advantage for the company.