Strategi komunikasi internal dalam perubahan organisasi di masa transisi tahun 2019-2020

Abstract

The Indonesian Institute of Sciences (LIPI) as a research institution in Indonesia is carrying out changes in organizational structure and management. Change information is conveyed through internal communication to get an understanding that is in line with the objectives. Appropriate internal communication strategy during this transition period. This article aims to analyze and describe the internal communication strategy between management and members in the organizational change process in the 2019-2020 transition period. The framework used in this research is organizational change, internal communication, and communication strategy. This framework was chosen because it can help solve internal communication problems in the transitional period of organizational change. This research uses case study method. Data collection techniques through interviews and documentation analysis. The results of this study indicate that the internal communication strategy is carried out through (1) a message strategy with the process of delivering information on changes that can motivate organizational members; (2) the communicator’s strategy is based on consideration of understanding of the information, the position held, and the proximity of the communicant; (3) media strategy, using media that are familiar to members of the organization; and (4) effects in the form of understanding and behavior that encourage organizational members to act. The communication process carried out has been successful in line with the implementation of organizational change. This study recommends the same research on internal communication strategies in government institutions undergoing organizational change, apart from the Indonesian Institute of Sciences.