Implementation of Search Engine Optimization (SEO) in Wellness and Beauty Tourism Industry

Abstract

In the last decade, wellness tourism becoming more popular and become competitive value that give impact in the country economic performance. Moreover, the trend of social media and influence also made this type of tourism developing very rapidly. Indonesia as country that rich with its culture and heritage has various beauty and health recipe that become the unique value in the blooming of spa industries. But it also needs to develop their service and strategic objective, primarily in wellness and beauty tourism at both national and international levels. One of its strategic objectives is digital marketing through Search Engine Optimization (SEO), to make the marketing information and websites can be accessed easily. This research was carried out to analyze and develop SEO on Indonesian Health and Beauty Spa, so it could become framework for strategic marketing in these industries. The steps of this research including keywords analytic, improving website structure, and adjusting its architecture. The results of applying SEO techniques made the SPA XYZ website appear on the first page of Google search and increase the number of visitors to the SPA XYZ website by 436%.