{"title":"How and When to Use the Political Cycle to Identify Advertising Effects","authors":"Sarah Moshary, Bradley T. Shapiro, Jihong Song","doi":"10.2139/ssrn.3404343","DOIUrl":null,"url":null,"abstract":"This paper provides a critical analysis of how and when political advertising serves as a useful source of exogenous variation in product advertising.","PeriodicalId":117783,"journal":{"name":"ERN: Models of Political Processes: Rent-Seeking","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"8","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"ERN: Models of Political Processes: Rent-Seeking","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3404343","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 8
Abstract
This paper provides a critical analysis of how and when political advertising serves as a useful source of exogenous variation in product advertising.
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