The “Outgoing Strategy” of Chinese Companies

Abstract

The globalization of economics and China's accession to the World Trade Organization (WTO) have brought new opportunities and challenges to Chinese enterprises. Taking the sense of globalization, China is participating in global resource allocation, expanding and utilizing the market on the global scale, actively participating in international division and cooperation, and implementing international operation are important steps for Chinese enterprises to go abroad and seize the initiative in the global economic competition. In China, the strategy of “going out” is still at the initial stage. Compared with the developed countries, there is still a large gap between China and other developed countries in terms of investment amount, enterprise scale, and internationalization. China enterprises can adapt to the changing environment of international market; the key is to improve the competitiveness of enterprises in the international market, which is a crucial step in expanding Chinese enterprises' international market.