Research on sales quality system improvement based on FMEA

Rui Qiang
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引用次数: 4

Abstract

This paper researches how to improve sales quality system(SQS) by adopting ‘Failure Mode and Effects Analysis’ and proposes these concrete techniques. Based on this, this paper then provides a typical example of SQS in LY company and states these countermeasures to improve SQS. It is helpful to determine reasons for SQS failure and to eliminate failure causes and to improve the effectiveness of sales quality system and customer satisfaction ultimately.
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基于FMEA的销售质量体系改进研究
本文研究了如何运用“失效模式与影响分析”来改进销售质量体系,并提出了具体的改进方法。在此基础上,本文以LY公司为例,提出了提高质量服务体系的对策。有助于确定SQS失效的原因,消除失效原因,最终提高销售质量体系的有效性和顾客满意度。
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