{"title":"The Value of Descriptive Analytics: Evidence from Online Retailers","authors":"Ron Berman, A. Israeli","doi":"10.2139/ssrn.3745748","DOIUrl":null,"url":null,"abstract":"We investigate the impact of descriptive analytics adoption on online retailers’ performance and the underlying mechanism.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"72 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"18","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mark. Sci.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3745748","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 18
Abstract
We investigate the impact of descriptive analytics adoption on online retailers’ performance and the underlying mechanism.
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