A Review of Neuromarketing Techniques and Emotion Analysis Classifiers for Visual-Emotion Mining

Abstract

“People do well to express what they want, what they like, or how much they will pay for something. But they do not really know where that value comes from, or how and when it is influenced by such things as store demonstrations or products.” With the growing trend of studying consumer behavior, a study called neuro-marketing can be applied on previous findings related to neuroscience to get an idea of marketing strategies. To obtain feedback about a product from various e-commerce sites sentiment and opinion mining of neurons can be carried out. This helps a user to predict emotions, to extract opinions from the internet and predict customer's preferences by applying various neuromarketing techniques. The paper provides a review of various neuromarketing and emotion analysis techniques to study marketing behavior.