ANALISIS RASIO PENERIMAAN DAN PENGELUARAN USAHA PEMASARAN IKAN SEGAR DI PASAR MALAM KECAMATAN SAMARINDA UTARA KOTA SAMARINDA

Abstract

The purpose of the research is to know the revenue cost ratio, profit of fresh fish marketing business in night market. This research was conducted over a period of 7 months, starting from October 2016 until April 2017 at several night market locations in North Samarinda District, Samarinda City. Determination of the sample based on purposive sampling method with a minimum of 30 respondents. Primary data obtained from fresh fish marketers by interview using questionnaires. Secondary data were obtained from library studies, agency reports (Dinas), related research results, and other sources. Data analyzed by analysis of Revenue Cost Ratio, The result of analysis shows that the value as follows: average profit of respondent is Rp 680,178.- /month/person. The average value of Revenue Cost Ratio is 1.17 which means that revenue is 1.17 times from cost, with other word of marketing business of fresh fish at night market of North Samarinda Subdistrict of Samarinda City is profitable.