KEPUASAN DAN LOYALITAS KONSUMEN KOPI ARABIKA BANYUWANGI BLEND DI KOPINE CAFÉ BANYUWANGI

Titin Agustina, Muhammad Rosyid
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Abstract

Coffee production in Indonesia encourages ideas and innovations to create processed coffee products, especially Arabica coffee. Along with that, the competition in the coffee shop business in Indonesia is increasingly widespread, which causes business competition to become increasingly fierce. It takes commitment to business processes to maintain consumer confidence in the business being run. This study aims to determine the satisfaction and loyalty of consumers of Banyuwangi Blend Arabica coffee in Banyuwangi. The population used in this study as many as 85 people are Banyuwangi Blend consumers at Kopine Cafe Banyuwangi. The results show that consumers are satisfied and loyal but need to improve related attributes to create higher satisfaction and loyalty. If the Kopine Cafe can maintain and improve the related attributes, it will get higher consumer satisfaction and loyalty and can compete with its competitors.
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在科平咖啡馆喝阿拉伯咖啡的消费者的满意和忠诚
印度尼西亚的咖啡生产鼓励创意和创新,以生产加工咖啡产品,特别是阿拉比卡咖啡。与此同时,印尼咖啡店业务的竞争也越来越广泛,这使得商业竞争变得越来越激烈。它需要对业务流程做出承诺,以维护消费者对正在运行的业务的信心。本研究旨在确定Banyuwangi混合阿拉比卡咖啡在Banyuwangi的消费者满意度和忠诚度。在本研究中使用的人口多达85人是Banyuwangi Blend在Kopine Cafe Banyuwangi的消费者。结果表明,消费者是满意和忠诚的,但需要提高相关属性,以创造更高的满意度和忠诚度。如果Kopine Cafe能够保持和完善相关属性,就会获得更高的消费者满意度和忠诚度,从而与竞争对手展开竞争。
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